Authorised Distributor

Control everything.
Programme nothing.
Buttons.

Buttons is the professional control software behind modern AV and live production. One visual interface unifies switchers, routers, playout, lighting, audio and comms — with native NMOS routing for ST 2110 and IPMX, graph-based workflows and cue lists. From the team behind Companion, the open-source project that became the default way to control AV equipment.

Ask Lawrence

Bitfocus Buttons control surface in a live production gallery

IP RoutingST 2110 · IPMX · NMOS

Connections750+ Devices

RecognitionNAB Product of the Year

FoundedOslo, 2018

CoverageMENA & Türkiye

About Bitfocus Buttons

The control layer behind modern production.

Founded in Oslo in 2018, Bitfocus set out to replace proprietary control systems with software anyone can master. Their open-source Companion became the de facto standard for controlling AV equipment across broadcast and live production. Buttons is the commercial platform built on that foundation — engineered for production-grade scale, backed by a full-time team, and named NAB Show Product of the Year.

Available across MENA through MediaCast — authorised distributor for the software. Licensing, commissioning, configuration and training, with the system demonstrable at MCX in Dubai before you commit.

BroadcastCommercial AVEducationLive EventsCorporate AVResidential AVGovernmentHouses of Worship

Works with

NDIDante750+ connectionsATEMvMixVideoHubST 2110IPMXQ-SYS

Buttons is one product, not a range. There is no model to choose and no box to specify — you choose a licence tier and configure the software to the show. A single configuration then drives every operator position, and one button can fire a vision mixer, a router, playout, lighting, audio and comms together.

The routing is native rather than bolted on. NMOS IS-04 and IS-05 discovery, SMPTE ST 2110 and IPMX are handled inside Buttons, so IP senders and receivers are patched from the same panel that runs the show — alongside SDI routers, in one action. Logic is built in a visual editor with conditions, variables and patchable connections, so nothing has to be scripted.

Buttons runs in broadcast galleries, master control, remote production, installed AV, campuses, houses of worship, corporate events and digital signage. In MENA and Türkiye, MediaCast supplies the licence and the work around it — system design, commissioning, configuration, training and post-installation support, with the software demonstrable at MCX — MediaCast Experience Center in Dubai.

750+Connections

5Licence Tiers

NAB 2026Product of the Year

The Product

CONTROL SOFTWARE

Buttons

One software product · Licensed by surface · Configured, not assembled · Free tier through enterprise

OPEN SOURCE

Companion

The open-source origin · Community and Bitfocus maintained · Free

IP ROUTING

NMOS Native

SMPTE ST 2110 · IPMX · IS-04 / IS-05 discovery · Salvos and multi-routing · IP and SDI on one button

ECOSYSTEM

750+ Connections

Vision mixers · Routers · Playout · Lighting · Audio · Intercom · PTZ · Media servers

LICENSING

Five tiers

Free · Individual · Lite · Professional · Enterprise

RUNS ON

Hardware you own

Any browser or touchscreen · USB or network panels

FROM MEDIACAST

Licence and support

Commissioning · Configuration · Training · MCX Dubai

The SoftwareWorkflows · Cues

IP RoutingNMOSST 2110 · IPMX

ApplicationsEight environments

LicensingFree to Enterprise

Get in Touch →

The Software

One product. Configured, not assembled.

Everything below is the same application. Buttons replaces rigid pages and hand-written scripts with a visual canvas, so the panel is built to the show rather than bought as a model — and the people who run the show do not have to be the people who programmed it.

It runs on what the gallery already owns: any browser or touchscreen becomes an operator position, and USB or network control panels are supported without being part of the licence. What MediaCast supplies is the software, the configuration and the support behind it.

Workflows

Visual Workflow Editor

Automate complex sequences with a graph-based logic editor. No scripting, no compile step.

Graph logicNo codeSequences

A Buttons cue list running a show rundown step by step

Cue Lists

Fire a show step by step

Build sequential actions for rundowns, theatrical cues or any repeatable process.

RundownsTheatreRepeatable

A Buttons control surface organised into scrollable sections

Canvas

Sections, folders and popovers

Scrollable sections, nested folders and popovers organise hundreds of controls without a wall of buttons.

SectionsFoldersPopovers

A popover opened over a Buttons control surface

Security

PIN and NFC protected sections

Lock a section behind a PIN, or an NFC card on a supported panel, so transmission-critical controls stay with the right operator.

PINNFCRBAC

Positions

One rig, many operators

Positions separate and organise programmed buttons for setups with multiple operators or locations.

Multi-operatorLocations

Resources

Tag-based organisation

Tags organise and manage resources, and define locations, functions and security contexts.

TagsContexts

A conditional action in Buttons, firing only when a condition is met

Logic

Conditional actions

A button acts only when a condition is met — a feedback, a variable, a state.

ConditionsVariables

Reuse

Patchable connections

One button, interchangeable targets. Point the same panel at a different studio or rack.

PatchingTemplates

IP Infrastructure

ST 2110 and IPMX, routed natively.

This is where Buttons stops being a control panel and becomes infrastructure. NMOS discovery and control are built in, so IP routing is handled in the same interface as everything else — and alongside the SDI you still have.

SMPTE

ST 2110 support

Route uncompressed video, audio and ancillary data across professional media-over-IP infrastructure.

ST 2110UncompressedBroadcast

IPMX

AV-over-IP control

Full IPMX support brings AV-over-IP devices into the same interface as traditional broadcast equipment.

IPMXAV-over-IP

NMOS

Discovery and control

Automatic discovery of NMOS devices. Browse senders and receivers and create routes without handling IP addressing.

NMOSDiscoverySenders/Receivers

Hybrid

IP and SDI on one button

Switch legacy and IP infrastructure together in a single action — the practical path through a migration.

HybridMigrationSDI

Salvos

Multi-routing and salvos

Store routes, switch individual ports or entire bundles, and drive mass routing from a web interface.

SalvosBundlesMass routing

Ports

Router control out of the box

Internal resources in ATEM, VideoHub, vMix and a growing list of devices, routed without custom work.

ATEMVideoHubvMix

Recognition

NAB Show Product of the Year.

Named Product of the Year at NAB Show, with Best of Show wins at ISE, InfoComm and IBC.

Talk to Lawrence →

Where it runs

Eight environments, one control layer.

The same software, configured eight different ways. Buttons works anywhere devices are on a network and can be controlled digitally — and four of these are not broadcast at all, which is why it sits in IT & Infrastructure rather than in a gallery.

A broadcast gallery monitor wall under Buttons control

News, sports and live shows

Broadcast Galleries

Vision mixers, graphics, routing and intercoms in one workspace. One button cuts the camera, rolls the graphic and fades the audio, in sync with the rundown.

All-in-one changesNewsroom automationUnified routingPer-role interfaces

24/7 transmission

Master Control

Playout, routing and monitoring in one command centre built for continuous operation, across legacy and IP paths.

Live playoutCoordinated changeoversAccess controlMulti-site oversight

REMI and cloud

Remote Production

On-site crews and centralised operators in real time. Switch, route and monitor as if everyone were in the same gallery.

Event scalingCross-site routingCloud-firstRemote monitoring

A boardroom AV system driven from a single touch panel

Boardrooms and courtrooms

Installed AV

Meetings start on time instead of with troubleshooting. Displays, audio, conferencing and room systems on one button.

One-touch setupCross-room routingPlatform integrationScheduled automation

A lecture theatre with campus AV control on a tablet

Classrooms to campus

Education

Lecture halls, auditoriums and campus signage unified so teaching staff can start immediately and AV teams work centrally.

Instant classroomLecture captureAuditorium modesCampus oversight

A worship venue with lighting, projection and audio cued together

Concert, theatre and worship

Live & Worship

Lighting, media servers, projection and audio cued together, with layouts simple enough for volunteers.

Timed cuesMulti-systemVolunteer-friendlyMulti-operator

Town halls and hybrid keynotes

Corporate Events

Presentations, playback, lighting and stage mics flowing together so the team can focus on the message.

Show presetsPresenter routingTimers & commsAutomated flow

Video walls and networks

Digital Signage

Content, scheduling and power for a single video wall or an estate of screens, from one dashboard.

Scheduled contentPower managementSynchronised wallsRemote status

Licensing

The tier is the product range.

One product, five tiers. What changes is how many surfaces, how much routing and which support you carry — not which box you bought. Every tier reaches all 750+ connections, and licences are available as a monthly or annual subscription or bought outright.

Bitfocus splits the range in two, and so do we. The small tiers are self-serve, bought online in a few minutes. The business tiers are quoted — and that is where MediaCast comes in, with the licence, the configuration, commissioning, training and support, priced in AED or Türkiye lira rather than a foreign list price.

A surface is a connected control position — a browser tab, a touchscreen or a physical panel. The tier counts positions, not hardware.

Free · self-serve

Free tier

Two control surfaces, 16×16 routing, 32 workflow nodes, 32 cues and 32 active connections. Licensed for production use with no time limit and no credit card — prove the system on air before anyone raises a purchase order.

2 surfaces16×16No time limit

Individual · self-serve

For one operator

Three surfaces, unlimited routing, workflows and cues, and access to every connection. Built for freelancers stepping up from open-source Companion, and bought online from Bitfocus.

3 surfacesUnlimited routingSubscription or outright

Lite · self-serve

For a small studio

Six surfaces for a studio running a recurring set of shows, with everything the Individual tier carries and priority email support available as an add-on.

6 surfacesSupport add-onSubscription or outright

Professional · quoted

For a team on daily operations

A base licence with user management for broadcast and AV teams, with surfaces licensed on top of it, up to thirty. Phone support, a service level agreement and on-site commissioning can be added. Quoted by MediaCast.

Base + per surfaceUp to 30User management

Enterprise · quoted

For operations that cannot go off air

Unlimited surfaces, SSO via SAML, high availability and a dedicated account manager, with a 24/7 response service level agreement available. Quoted by MediaCast.

SSO / SAMLHigh availability24/7 SLA

Add-ons

Support and commissioning

Phone support, a Silver or Gold service level agreement and on-site commissioning are quoted alongside the licence — and in MENA and Türkiye the on-site work is ours, not a flight from Oslo.

Phone supportSLAOn-site

Tell us the rig and we will come back with a written quotation — licence, surfaces and commissioning, in your currency, within one business day. Ask Lawrence →

Technology

What makes Buttons different.

Not a control panel with a device list — a control layer with native IP routing, visual logic and an ecosystem of 750+ connections behind it.

Native NMOS routing

IP routing that belongs to the control layer.

Buttons discovers NMOS senders and receivers by itself and routes them from the same panel that runs the show. SMPTE ST 2110 and IPMX are handled natively — no separate broadcast controller, no second operator position, and legacy SDI routers switch in the same action.

Graph-based workflows

Logic you can see.

Sequences are built in a visual editor rather than written in a scripting language. Conditions, variables, delays and loops are nodes on a canvas, so an operator can read what a button does before pressing it — and change it between rehearsal and transmission.

750+ connections

It already talks to your kit.

More than 750 maintained connections cover vision mixers, routers, playout, media servers, lighting desks, audio consoles, intercom and PTZ. Most rigs are covered on day one; anything missing can be driven over HTTP, TCP, OSC, MIDI or serial.

Hardware-agnostic

Runs on what the gallery already owns.

One configuration serves every operator position. Any browser or touchscreen becomes a panel, and the common USB and network control panels are supported out of the box — so a rig can be proven on a laptop before a single piece of hardware is ordered, from anyone.

Free in production

Start free. Licensed for real shows.

The free tier is not a trial. Two control surfaces, 16×16 routing and 32 workflow nodes are licensed for production use, so a small rig can run on it indefinitely and only pay when the next show needs more.

Built on Companion

Proven in the field before it was ever sold.

Companion, the open-source project Bitfocus maintains, is how most of this industry already controls its kit. Buttons is the commercial platform on that foundation — the same connection ecosystem, with production scale, user management, SSO and a full-time team behind it.

Applications

Every AV environment. One product family.

Buttons is deployed across six major verticals in MENA and Türkiye. Each cues a different set of devices — our specialist knows how to spec them all.

Broadcast & Production

Buttons drives vision mixers, graphics, playout, intercom and NMOS routing from one gallery panel. Positions give each operator their own layout on the same rig, and cue lists fire rundowns step by step.

Commercial AV & Corporate

Meeting rooms, boardrooms and auditoriums start on time. A single touchscreen or wall panel handles source selection, displays, audio and conferencing, with sections locked behind a PIN so settings cannot be changed by the room.

Education & Campus

Lecture theatres, campus signage and lecture capture on one control layer. Lecturers get a small, fixed panel; AV staff get the full workflow editor and browser surfaces on every teaching space from one licence.

Live Events & Sports

Fast to build, fast to strike. Salvos and multi-routing switch whole bundles at once, tag-based organisation keeps a large rig readable, and positions give FOH, stage and the truck their own layout on one licence.

Houses of Worship

Volunteer-operated systems that behave predictably. Lighting, projection, media playback and audio are cued together, and a two-surface free-tier rig covers most rooms without a licence.

Residential & Hospitality

Residential AV, hotels and hospitality venues. A browser surface on any tablet replaces a proprietary control panel, and patchable connections mean the same panel serves every identical room.

Bitfocus Buttons · MediaCast · MENA & Türkiye

Not sure which tier? Describe your show.

From a single meeting room to a twelve-position gallery — our specialist will come back with a complete specification and pricing within one business day.

Send Your Brief →Visit MCX Dubai →

Configurations

Which Buttons setup is right for you?

One product, configured three common ways — pick the shape of your operation and see the licence and the workflow behind it.

The one-operator rig

A freelancer or a small studio driving the show from one position. Start on the free tier, prove it on air, and pay only when the next show needs more.

Start free, in production

Two control surfaces, 16×16 routing, 32 workflow nodes and 32 cues — licensed for production use with no time limit.

Build the panel visually

Sections, folders and popovers organise hundreds of controls, and the graph editor automates sequences without scripting.

Step up when it pays

Individual adds a third surface with unlimited routing, workflows and cues, and access to every connection.

Free tier2 surfaces · production licensed

FREE

Individual3 surfaces · unlimited routing

SELF-SERVE

Visual workflow editorGraph logic · no scripting

BUILD

Start on the free tier →

The multi-operator gallery

Several operators on one rig, with IP and SDI behind it. This is where the licence is counted by position and the routing stops being a separate system.

Give every operator a layout

Positions separate and organise programmed buttons for setups with multiple operators or locations.

Route ST 2110 and IPMX natively

NMOS discovery browses senders and receivers, routes are made without handling IP addressing, and SDI switches in the same action.

Licence by position

Professional is a base licence with user management; surfaces are added on top, up to thirty.

ProfessionalBase licence · per surface on top

QUOTED

Native NMOS routingIS-04 / IS-05 · salvos

ROUTE

PositionsMulti-operator layouts

GALLERY

Design my gallery →

Rooms and estates

Meeting rooms, lecture theatres, worship spaces and signage on one control layer — run centrally, operated by people who are not AV engineers.

One layer across every room

Any browser or touchscreen becomes an operator position, so every space is covered from one licence.

Keep the room out of the settings

Sections lock behind a PIN or an NFC card, so transmission-critical controls stay with the right operator.

Scale to the organisation

Enterprise adds unlimited surfaces, SSO via SAML, high availability and a dedicated account manager.

EnterpriseSSO / SAML · high availability

QUOTED

Browser surfacesAny touchscreen or tablet

ROOMS

On-site commissioningDelivered by MediaCast

ADD-ON

Plan the estate →

Your Bitfocus Buttons Specialist

Lawrence knows Buttons — every tier, every workflow. Personally.

Lawrence is MediaCast’s Broadcast Control Specialist. He has specified control from a single operator position to multi-operator galleries with NMOS routing behind them.

Tell him the devices and the show they have to run. He’ll spec the tier and the workflow for the job — and you can drive the software yourself at MCX before you decide.

Lawrence.

Head of Product Management

Broadcast and live production, now head of product management. He has run these systems under pressure and specced them on paper — so he knows exactly where the two diverge.

Email Lawrence Connect on WhatsApp Meet Lawrence at MCX

Responds within one business dayCH 26 — Bitfocus Buttons

Begin the Conversation

Start wherever it feels easiest. Visit us, message us, call us or send the details through. We will guide you to the right person and the right next step.

Six ways to
engage us.

Visit MCX.center

Come in, explore the portfolio and spend time with the technology in Barsha Heights.

Visit MCX

Browse
MCX.store

Professional technology, trusted brands and expert support, whenever you need it.

Visit MCX.store

Submit a Brief

Tell us what you are working on. We will shape the route, with clear options and pricing.

Begin Brief

Need a quick answer? Reach out for advice, availability checks or a helping hand.

Open WhatsApp

Training

Certified courses for users, operators, integrators and partners — at MCX or on your site.

See Courses

Email

For quotations, project discussions and anything that deserves a more detailed conversation.

Send Email

عربي ع

Control everything.Programme nothing.Buttons.