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Est. Dubai · 1999
About MediaCast

27 years of
getting it right.

From a single office in Dubai to the Middle East’s professional media technology distributor. We didn’t arrive in this region — we grew up here, alongside every broadcaster, studio, filmmaker and creator who built the industry.

Visit MCX — MediaCast Experience Center ↗ Talk to Our Team
25+ Years in MENA
30+ Global Brands
20+ Countries
50+ Specialists
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Broadcast control room
Broadcast
Dubai broadcast studio
Post Production
Music CX is the only professional AV experience center of its kind in MENA. You can test any technology we recommend in a real working env
Music Recording
Live production
Live Production
The Story
Dubai skyline
Dubai · Since 1999

Built here.
For the people
who make
things here.

"MediaCast is woven deeply into the fabric of creative media development in the Middle East — integral roles in equipping major broadcast stations, recording studios, production companies and universities across the region."

MediaCast was founded in Dubai in 1999 with a clear and deliberate purpose: to bring the world’s best professional creative technology to the professionals who were, at that exact moment, building the Middle East’s media industry from the ground up. We didn’t arrive once the industry was established. We were part of building it.

In those early years, our customers were recording studios, post-production houses and broadcast facilities that were themselves just beginning. We learned the market as it grew — built relationships that lasted decades, expanded our portfolio to match every major shift in how creative technology evolved, and earned a reputation that no marketing budget can manufacture.

Today MediaCast represents more than 30 of the world’s leading professional audio and video brands. Our team of 50+ specialists operates from Dubai and Istanbul. Our reseller network spans 100+ resellers across 20+ countries. And in 2025 we opened MCX — the only professional AV experience facility of its kind in MENA. None of this happened by accident.

Get in Touch See Our Brands
Our Role

Woven into the fabric of creative media
in the Middle East.

This isn’t a marketing phrase. For more than 25 years, MediaCast has been directly, practically involved in equipping many of the most important broadcast stations, studios, post-production houses, universities and live production facilities in the region.

The technology behind some of the most-watched programmes in the Arab world runs on infrastructure that MediaCast specified, supplied and continues to support. The music recorded in Dubai’s best studios was tracked through gear we recommended. The films coming from the region’s cinema industry are cut on systems our team configured.

We are not observers of this industry’s growth. We are part of it.

25+Years
30+Brands
100+Resellers
20+Countries
Broadcast Infrastructure
Major broadcasters across the GCC, Jordan, Egypt and Pakistan — from national TV to multi-studio IP environments.
Post-Production
The post houses cutting the region’s commercial, documentary and feature content — DaVinci Resolve-certified colour suites and shared storage.
Recording Studios
The most respected recording facilities in the region — where international artists track and film scores are composed.
Cinema & Film
The region’s emerging cinema industry cuts on systems our team configured — Blackmagic cameras, RAW workflows, DIT solutions.
Live Production & Events
From stadium broadcasts to corporate events — multi-camera live production, streaming infrastructure and broadcast graphics across the Gulf.
Official Blackmagic Design distributor for the Middle East and Türkiye — a partnership that spans the full product range including URSA cameras, DaVinci Resolve and ATEM switchers.
Official Universal Audio distributor for the region — Apollo interfaces, UAD plug-ins, Luna software and the full UA ecosystem for professional audio.
Authorised distributor for Vizrt broadcast graphics solutions, BirdDog NDI systems, NETGEAR AV, Telycam and other leading professional brands.
Broadcast control room
Since 1999

"Having played integral roles in equipping some of the major broadcast stations, recording studios, production companies and universities in the region, MediaCast is woven deeply into the fabric of creative media development in the Middle East."

Team collaboration
Broadcast. Post Production. Music. Cinema. Live Events. IP Networks. MENA & Türkiye. 30+ Years. Broadcast. Post Production. Music. Cinema. Live Events. IP Networks. MENA & Türkiye. 30+ Years.
Since 1999

The reel.

Every great production has a story behind it. Here’s ours — cut like a timeline, frame by frame.

IN 1999:00:00:00
OUT 2026:00:00:00
DUR 25+ YEARS · STILL ROLLING
An analogue recording studio — where the MediaCast story began
1999
SCENE 01 · EST. DUBAI Founded

Founded by people who came from the craft

MediaCast was founded in Dubai by a group of people who shared one vision: to bring world-class creative technology closer to the professionals who use it. They came from the industry they set out to serve — studios, broadcast floors, post-production suites — and that gave the young company something most distributors never acquire: an instinct for what actually makes a piece of work land, and a genuine respect for the craftspeople whose job it is to make that happen, project after project.

From the first day, the company was run by people who understood the craft, not just the catalogue — representing brands the team could vouch for, and treating every customer as a fellow professional. The earliest customers were recording studios, fledgling broadcast facilities and post-production houses just beginning to serve Dubai’s advertising industry — the seed of what is today a distributor of 30+ brands across MENA and Türkiye.

Early 2000s
SCENE 02 · BRAND BUILDING Portfolio

The portfolio takes its character

MediaCast formalises its position as a true distributor — securing distribution rights from manufacturers whose products the team can stand behind, and building a portfolio structured around long-term category leadership rather than short-term margin. Every brand added comes with a mandate: know it inside out, train around it, and support it properly once it’s sold.

Alongside the portfolio, MediaCast begins building its reseller network — appointing dealers and system integrators across the UAE who share the same standards. Each appointment is treated as a partnership rather than a transaction: resellers are trained, supported and given the technical backing to sell with confidence. As the network expands beyond Dubai into the wider Gulf, it becomes the backbone of how MediaCast reaches customers it could never serve directly on its own.

2000s
SCENE 03 · BROADCAST BOOM Growth

The Arab media industry explodes — MediaCast is at the center

The 2000s see an extraordinary expansion of broadcast media across the Arab world. New channels, new studios, new production facilities, new budgets, new ambition. The region’s media companies go from startup-scale to internationally significant in less than a decade.

MediaCast is positioned at the center of this growth. Major broadcast infrastructure projects across the GCC, Jordan, Egypt and beyond run on equipment our team specified and supported. The reseller network begins to take serious shape.

The original Blackmagic Cinema Camera
2012
WATERSHED
SCENE 04 · A NEW ERA OF CINEMA Landmark

The camera that changed cinema

Blackmagic Design changes cinema forever. The Blackmagic Cinema Camera puts large-sensor, RAW-capable, professional-grade imaging into the hands of independent filmmakers for the first time at an accessible price point. A filmmaker in Dubai, Beirut or Istanbul could now shoot like Hollywood. MediaCast was the regional partner that made it happen from day one.

It was the start of a new era — and that era is still going strong. From the original Cinema Camera through to today’s Pocket Cinema and URSA Cine lines, every generation has widened the circle of who gets to make cinema, and MediaCast has carried each one to the region’s filmmakers.

PROD: MEDIACAST MENA YEAR: 2012
▲ "Cinema-quality imaging, now accessible to every filmmaker in the region."
Ethernet cables in a network patch panel
2010s
PIONEERS
SCENE 05 · THE IP REVOLUTION Landmark

SDI to IP — pioneering the region’s transition

Professional video undergoes its most fundamental transformation in decades: the shift from hardware-defined SDI routing to software-defined, IP-based production. MediaCast doesn’t wait to respond — we lead it in our market, building genuine hands-on expertise while much of the industry is still debating the change.

Protocol by protocol — NDI, SMPTE ST 2110, SRT, Dante and AES67 — MediaCast pioneers each wave of the transition, designing, proving and supporting IP video workflows across broadcasters, studios and venues. It is the work that establishes MediaCast as the region’s IP-based video production specialists — a position the company holds to this day.

Istanbul
2015
SCENE 06 · ISTANBUL Expansion

A second home opens

MediaCast establishes its Istanbul office, extending reach into Türkiye and opening access to Central Asian markets — Kazakhstan, Azerbaijan, Uzbekistan and beyond. Türkiye proves to be a sophisticated and dynamic market: a world-class music production and post-production industry, a professional broadcast sector, and a creative community that responds immediately to the MediaCast approach.

The Istanbul team is built with the same philosophy as Dubai: genuine expertise first, relationships over transactions, long-term thinking over short-term volume.

Virtual Summit
2020
INDUSTRY FIRST
SCENE 07 · COVID · THE VIRTUAL SUMMIT Landmark

When the world went dark, MediaCast went live

COVID-19 shuts down every trade show and industry event on the planet. MediaCast doesn’t pause. We build something that had never been done in the region — a fully produced, two-day virtual summit replacing the trade show format entirely. Every major brand in our portfolio participates. The industry watches.

PROD: MEDIACAST VIRTUAL SUMMIT YEAR: 2020
▲ "2 days · 30+ brands · 1st of its kind in MENA. The industry took notice — and followed."
MCX Istanbul — live production studio
2024
FIRST OF ITS KIND
SCENE 08 · MCX ISTANBUL A new model

MCX Istanbul opens

MediaCast opens MCX Istanbul — a first-of-its-kind experiential center and a new kind of leadership for the industry. Professionals from across the region come to experience technology like never before: hands-on, configured, working — and around it, a community grows. The concept proves itself, and sets the stage for what comes next.

MCX — MediaCast Experience Center
2025
PRESENT
SCENE 09 · MCX DUBAI Now

MCX Dubai opens

The model born in Istanbul comes to Dubai at full scale. The MediaCast Experience Center opens in its full form: six purpose-built zones spanning live production, cinema, post-production, music, podcast and IP networking. Certified specialists. The only professional AV experience center of its kind in MENA.

Explore MCX →
Dubai Business Bay skyline Burj Khalifa
🇦🇪 Headquarters · Since 1999

Dubai

The heart of MediaCast. Home to the largest team, the MediaCast Experience Center, central distribution operations and decades of relationships with the Middle East’s broadcast and creative community.

UAESaudi Arabia QatarKuwait BahrainOman EgyptJordan PakistanLebanonIraq
#3605, The ONE Tower
Sheikh Zayed Road, Barsha Heights
Dubai, United Arab Emirates

+971 4 346 3342
enquiry@mediacastsys.com
Istanbul skyline with mosques and Bosphorus
🇹🇷 Regional Office & MCX · Since 2015

Istanbul

Opened in 2015, our Istanbul office serves one of the world’s most sophisticated creative markets — Türkiye’s world-class post-production and music industry — alongside the fast-growing Central Asian markets to its east.

TürkiyeKazakhstan UzbekistanAzerbaijan GeorgiaKyrgyzstanTajikistanTurkmenistan
Bomonti Business Center, Kat 6, Ofis 32
Şişli 34384
İstanbul, Türkiye

+90 212 222 4502
info@mediacast.com.tr
The Portfolio

The brands that
trust us.

Every brand in our portfolio chose MediaCast specifically and deliberately — for our expertise, our market depth, our channel network, and our commitment to representing them with the same standards they hold for themselves.

See All 30+ Brands Become a Partner
Core AV & Broadcast
Blackmagic Design Vizrt BirdDog Roland Pro A/V SKAARHOJ Marshall Kiloview Matrox Telycam Densitron JL Cooper
Professional Audio
Universal Audio MOTU sE Electronics Apogee Warm Audio Manley Labs Eventide CEDAR Audio Marantz Pro Lynx Studio
Music & Production
Native Instruments IK Multimedia HeadRush Akai Professional M-Audio Sheeran Loopers Colbor
Infrastructure & Storage
NETGEAR AV SNS Sonnet Technologies Angelbird SYNCO ATTO
30+Brand Partners
25+Years Representing Them
MultiTechnology Categories

"We only represent brands we can genuinely stand behind."

MCX — MediaCast Experience Center
MediaCast Experience Center

Come and see it
before you decide.

MCX is a working professional facility — not a showroom. Every workflow we recommend, every system we specify, every brand we represent can be tested in real configured conditions before you commit.

Six zones. Certified specialists. The only facility of its kind in MENA.

Explore MCX Book a Session
Live ProductionMulti-camera, IP video, broadcast graphics, streaming
Cinema & CameraProfessional cameras, large-format sensors, optics, DIT
Post ProductionEdit, colour, audio post, shared storage
Recording StudioMicrophones, interfaces, monitors, outboard
Voice & PodcastOne-person rigs to full multi-guest productions
Networking & IPNDI, Dante, AES67, AV over IP infrastructure
Reputation

Decades of earned trust.

You cannot buy the kind of credibility MediaCast has in this market. It is built through decades of doing exactly what you said you would — for brands, for resellers, and for the professionals who build with the technology we represent.

BroadcastPro Middle East · 2025
"MediaCast has been the go-to partner for professional AV and broadcast technology in the Middle East for decades. When Blackmagic Design wanted to bring its Cinema Camera Lab to the region, MediaCast was the natural choice — bringing together filmmakers, cinematographers and colourists from across MENA for one of the most significant hands-on cinema events the region has seen."
Blackmagic Cinema Camera Lab, Dubai — October 2025
MENA Distribution · Industry Profile
"MediaCast has done something rare in distribution: built a company that the industry trusts not just to move product, but to shape how technology is understood and adopted in the region. Their channel programme, training events, and MCX have set a standard that others in the market measure themselves against."
MediaCast — regional distribution partner of record for 30+ brands
MediaCast Experience Center · About
"With a rich history spanning decades, MediaCast has been a pioneering force in the media technology landscape of the Middle East. The creation of MCX represents a new chapter: not just distributing the world’s best technology, but creating the spaces where professionals can truly understand and master it."
mcx.center/about — MediaCast Experience Centers, Dubai & Istanbul
What Sets Us Apart

Three things we
refuse to compromise on.

01
Knowledge

The most knowledgeable
team in the region.

We have never hired a salesperson who doesn’t know the product. Every person who represents MediaCast carries genuine technical expertise in the brands they work with. This is non-negotiable for us, and it always has been.

We hold regular workshops and training sessions for our reseller partners — not because a manufacturer requires it, but because an informed channel sells better and builds a healthier industry.

Industry event workshop
MediaCast Partner Training Workshop
Certified Specialists
DaVinci Resolve trainers, NDI-certified engineers, UA-certified audio specialists — real credentials, not sales titles.
Partner Training Programmes
Regular workshops for resellers across MENA and Türkiye — product knowledge, workflow demonstrations, hands-on sessions.
MCX as a Learning Center
The Experience Center was designed as much for education as demonstration. Professionals, students and resellers all train here.
02
Distribution Model

The company that redefined
distribution in the region.

The landscape has changed, and MediaCast changed with it — from classic distribution to a complete route to market. We build the channel, we build the demand, and we serve professionals wherever they choose to buy: through our authorised resellers or directly through MCX.store.

It’s a model built over 25 years — the reseller network that took shape in the 2000s, the region’s SDI-to-IP transition we pioneered, and the Istanbul office that extended the channel into Türkiye and Central Asia. Every line in this table is something a partner can check for themselves.

Principle
MediaCast
Reseller channel built since the 2000s — GCC, Jordan, Egypt and beyond
✓
Pioneered the region’s SDI-to-IP transition
✓
Co-funds reseller marketing
✓
Trains and certifies partner sales teams
✓
MCX demo facility open to partners and their customers
✓
Istanbul office since 2015 — Türkiye and Central Asia
✓
Channel relationships measured in decades
✓
03
Industry Leadership

Setting the standard
for industry events.

MediaCast has consistently set the bar for how a regional distributor engages with the industry — not just selling to it, but building it. From brand launch events and Cinema Camera Labs to workshops and reseller conferences.

And then came COVID-19 — and the moment that defined us as genuine industry leaders.

Industry First
2020

The MediaCast
Virtual Summit

When the pandemic shut down every trade show on the planet, MediaCast didn’t pause. We built a fully produced, two-day virtual summit replacing the trade show format entirely.

2Full Days
30+Brand Partners
1stIn MENA

"The industry took notice — and followed."

Why MediaCast

Not the only distributor.
The right one.

Six things that matter when you choose a distribution partner — and why MediaCast delivers on every one of them.

01

We know the product

Every brand we represent has at least one certified specialist on the MediaCast team. We don’t just stock and ship — we configure, demonstrate, train and troubleshoot what we sell.

02

We know the market

25+ years of continuous presence in MENA means we understand the specific dynamics — the budget cycles, the approval processes, the regional nuances — that a foreign distributor never will.

03

We built the channel

Our reseller network took more than two decades to build. 100+ resellers. 20+ countries. Partners who have worked with us for decades and trust us to set the standards for how the brands are represented.

04

We support what we sell

Our technical support does not stop at the sale. Configuration, integration, firmware, troubleshooting, warranty, repair — Leo and the team are there for the full lifecycle of everything we supply.

05

We have a demo space

MCX is the only professional AV experience center of its kind in MENA. You can test any technology we recommend in a real working environment before you commit. No other regional distributor offers this.

06

We give honest advice

We will tell a customer when a product is not the right fit for their workflow. Our business is built on long-term trust — a misfit sale today is a broken relationship tomorrow, and we refuse that trade.

Ready to build something great?

Whether you want to experience the technology at MCX, talk to a specialist about your next project, find a reseller in your country, or become part of our brand and reseller network — we are ready.

Visit MCX Talk to Our Team
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Begin the Conversation

Start wherever it feels easiest. Visit us, message us, call us or send the details through. We will guide you to the right person and the right next step.

Six ways to
engage us.

01
+

Visit MCX.center

Come in, explore the portfolio and spend time with the technology in Barsha Heights.

Visit MCX
02
+

Browse
MCX.store

Professional technology, trusted brands and expert support, whenever you need it.

Visit MCX.store
03
+

Submit a Brief

Tell us what you are working on. We will shape the route, with clear options and pricing.

Begin Brief
04
+

WhatsApp

Need a quick answer? Reach out for advice, availability checks or a helping hand.

Open WhatsApp
05
+

Training

Certified courses for users, operators, integrators and partners — at MCX or on your site.

See Courses
06
+

Email

For quotations, project discussions and anything that deserves a more detailed conversation.

Send Email
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