MediaCast hosts UA plug-in seminar in Dubai

27 November, 2019

— MediaCast, Universal Audio's distributor for the Middle East, recently hosted a plug-ins seminar in the UAE for musicians and music producers. Titled The Power of Plugins, the workshop took place at MediaCast’s new experience centre in Dubai Barsha Heights. —


The event was divided into three sections. The first part of the seminar consisted of an overview of Universal's UAD and its plug-ins and was led by Gustave Miranda, senior product specialist at MediaCast. This was followed by a panel discussion with music composer Khalil Ghadri, mastering engineer and producer Theodore Danso, and DJ and owner of Inkognitorecords, Tom Noize. The discussion included debates around topics such as the evolution of digital technology in music production in relation to the UAE and the Middle East market, factors to consider when choosing products, the role that plug-ins play, challenges in this field and the future of music production. The seminar ended with a live performance of the UA plug-ins by Danso.

‘Hosting events like this is important for our market,’ said Khadija Khalid, audio sales and marketing manager at MediaCast, who was the panel moderator and hostess for the event. ‘Educating musicians about technology behind the brands or products they choose, hearing the feedback from the industry and local professional musicians who use the products and what led to that choice is equally as important and makes our events even more exciting. Our panel guests were amazing and answered all the questions. To me, that really helped and got the crowd engaged during the Q&A sessions. We are planning more of these events in the near future to help engage with local musicians and individuals who are passionate about music.’


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