MediaCast and Steinberg demonstrate soundtrack selection

08 October, 2018

UAE: MediaCast recently hosted a music composition workshop in partnership with Steinberg (Yamaha Music) at in5 media in Dubai Production City. The free-to-attend session was presented by MediaCast audio specialist Gustave Miranda and Walter Mayor, product marketing at Steinberg, both of whom are musicians with more than 12 years of industry knowledge, and explored music composition for a variety of different purposes and applications.

Around 40 people attended, learning the techniques for composing music for a specific scene, music video or commercial. Topics discussed included setups, different types of film score with diegetic and non-diegetic sound, and how the mood of a scene impacts the music choice.

Live demonstrations detailed that last point by exploring two different scenarios and how the sound effects and music were chosen and compiled using Steinberg’s Cubase as the DAW. Examples were also shown of how choosing the wrong music can negatively affect a scene. The event ran for three hours and was covered by Dubai TV.

Following the demonstrations, a Q&A session provided participants with the opportunity to ask how to mix and master.

‘It is important to educate young musicians about our brands and products and sometimes we go beyond that by offering workshops that show the techniques behind a specific art,’ said Khadija Khalid, audio sales and marketing at MediaCast. ‘In this case, it was music composition, allowing musicians to see the important choices made when composing a soundtrack or how a song affects a particular video clip.

‘Special thanks goes to Mohammed from Behind the Scenes, UAE and In5 for supporting our workshop. This is just one of many more workshops to come.’


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