MediaCast brings AKAI Professional MPC training to the Middle East

05 October, 2020


MIDDLE EAST: Unable to attend the region on physically on behalf of the manufacturer, MediaCast hosted an in-depth webinar for AKAI Pro dealers and resellers around the gulf with Matthew Reay, AKAI products specialist and training manager recently. The session saw Reay provide an extensive overview of the manufacturer’s MPC series, including the new MPC One and MPC Live II products. The webinar was attended by 30 members that included managers and sales staff from a variety of local reseller channels.

"It was lovely to bring together our partners from around the region to be walked through the MPC Series from AKAI Professional’s product and training specialist himself," commented MediaCast audio sales and marketing manager, Khadija Khalid. "As a distributor, it is important to keep our partners up to date with the latest product releases. The understanding of these products by the sales team, especially retail stores, is an added advantage for them to be able to hold good conversations with musicians. At MediaCast, we always thrive to share as much knowledge as we can for the products and brands we carry, not just to the end-users but to our dedicated partners as well. This event was quite different to the ones we would host on a normal day, but with the new changes, we have all adapted to the new means of communication and hosting webinars are best way so far."

The extensive rundown included an introduction to MPC hardware, an introduction to music creation in a standalone format, workflow methods and how to apply these to the creative process, connectivity and external hardware: using the MPC as a standalone hub, and the key selling points of each unit.

Following the AKAI Pro dealer webinar, the manufacturer hosted a similar, but less technical, virtual session focused on the end-user experience and in particular the MPC One. "We were quite excited to host the very first MPC Series webinar yesterday, which brought together musicians from around the region and other parts of the world, keen to know more about the MPCs – which are not only meant for live performance but for music production as well."

Attended by more than 70 participants, both inside and outside of the Gulf, the workshop included an exploration of key MPC One features and production workflows, an overview of the MPC Live II and a look at AKAI’s their latest free feature, MPC Beats.

"The world has seen a few changes since Covid, with more and more content being created online, so it is important to keep the region up-to-date with all the latest information. Since it will take some time before we go back to hosting in-person workshops, we are grateful to be able to do so through webinars instead and try to keep the sessions as exciting and informative as they would be in a physical workshop. We want to expand the knowledge of the MPC Series in the region to let more musicians understand what the MPC series is all about, and not just being a live performance product, but they can enjoy some of the features in these products, by adding them to their existing production workflow.""

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