MediaCast renovates showroom to recreate real world environments
08 May, 2018
UAE: MediaCast’s showroom in Oud Metha, Dubai has undergone a renovation that has seen the distributor add emphasis to the audio brands it represents by demonstrating how products can be used in real world applications. The video products that MediaCast offers are now demonstrated at its office in MediaCity.
‘We decided to create a real world scene in our showroom where individuals who walk feel like they’re walking into the “scene” and not just a store,’ said Khadija Khalid, marketing manager at MediaCast. ‘The new setup creates an opportunity for our partners and customers to be able to try the products they want while being “on set” by feeling more comfortable since the setup creates a good ambience, whether it is EDM, music production or even a stage like feel. The setup has also helped with linking together similar products that fall under the same category.'
The showroom now comprises several sections, including a stage, a music production section and a DJ area. ‘The different areas help categorise the products and brands by application,’ Ms Khalid explained. ‘The music production section has all the brands we distribute which fall under that category, including hardware, such as an audio interface, studio monitors and MIDI controllers, as well as software used in that field, whereas the EDM section has DJ controllers, digital instruments and synthesisers.’